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OUR INITIATIVE

Our company has a special motivation against hunger and thirst in the world. Paulina Robson started the Fashion for a Cause initiative back in 2009, alongside her postgraduate studies. She thought she could not wait to have a job, to give this cause a portion of her salary as she always planned, so she began a social venture to start helping before she had a salary for herself. Fashion for a Cause started as a non-profit initiative, combining two of her passions: fashion and social change.
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Now we have incorporated this initiative to our business model of the Paulina Robson Handbags brand. For each purchase made in our website, we donate a portion of the incomes to deliver food to children in need. This contribution provides a meal per day to children at school in most needed countries, motivating school attendance through the School Meals from the World Food Programme of the United Nations.
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This Program promotes school attendance especially for girls, who usually are kept at home to work or care for siblings. Through the "take-home rations" for girls and their families, it increases the opportunity for women to study and find a proper job as adults, minimizing the need of prostitution, at the same time of decreasing the HIV infection rates. It is simply a virtuous circle.
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